[ China Cabinet Network ] When the industry moves towards a mature market, it is no longer an era of barbaric growth. Enterprises in the expansion period and maturity period will also adopt different marketing strategies to increase brand awareness. High-level marketing is no longer simply to establish a huge marketing network, but to implant the "invisible" marketing network of brand symbols into consumers' hearts. Since the launch of a new brand strategy in 2015, the annual brand marketing in 2016 has increased the brand potential. In 2017, Zhibang kitchen cabinets have been running wildly on the road of brand marketing upgrade.

Following the first "3.8 Men's Cooking Festival" and inviting two powerful factions Chen Xiaochun and Luo Jialiang to launch the first shot of the year's promotion, "Zhibang Kitchen Party Pair" started a mid-year carnival about "benefits", a continuous and sustainable event. Brand output makes Zhibang's marketing activities a marketing case in the industry. So, how does such high-level brand marketing work?

Brand core value - shaping the topic

A brand's core value with market differentiation is the basis for consumers to clearly identify and remember the brand's benefits. Zhibang kitchen cabinet "focuses on the kitchen and understands life better" - its value appeal of "more understanding of life" is the main force driving consumers to identify and like Zhibang, and it has also become the basis of Zhibang brand marketing.

Based on this core value, the topic of "life, how do you want to live?", respectively, will be divided into two life factions: simple and simple, living in the present, and prosperous, and enjoying the taste of life, to stimulate the public to explore their own life, It also guides consumers no matter which faction you choose, you can find what you love in Zhibang.