[ China Cabinet Network ] The domestic custom furniture market has huge potential, more and more companies are joining, and the market competition is becoming more and more fierce. This article focuses on 3 questions: 1. The current scale and market situation of customized furniture; 2. What is the market share of first- and second-tier customized furniture brands? 3. Where is the way out for traditional small and medium-sized furniture factories (including custom furniture companies)?

It is estimated that the market size of custom furniture will exceed 100 billion yuan in 2018

At present, customized furniture has achieved rapid development in my country. The market share of customized furniture in the furniture industry is about 20%, while the market share of customized furniture in developed countries has already exceeded 60%, which fully shows that I have been in the blue ocean period. In 2016, the market size of the custom furniture industry was about 70 billion yuan. According to the doubling rate, the industry ex-factory price scale was estimated to be about 35 billion yuan. According to incomplete statistics, according to the current growth rate, the size of the custom furniture market will easily exceed 90 billion by the end of 2017. In the next four years, the growth rate of the custom furniture industry will still maintain a growth rate of more than 20%. In 2020, the industry scale will reach 166.6 billion. Considering the rural market demand, the industry space will be 200 billion, and the ex-factory price will be 100 billion.

According to the "2017-2021 China Custom Furniture Industry In-depth Research and Investment Prospect Forecast Report", in terms of categories, custom furniture categories are mainly concentrated in custom cabinets and wardrobes, of which the penetration rate of the former is about 60%, and the penetration rate of the latter is about 30%, which is mainly due to the large differences in the layout of kitchens and bedrooms, the urgent need for consumers to improve space utilization, and the relatively early introduction of custom cabinets and wardrobes from abroad. It is expected that the penetration rate of custom cabinets and wardrobes will continue to increase in the future. According to estimates, the current terminal market size of custom cabinets is about 100 billion yuan, and it is expected to grow at a compound rate of about 15% in the future; the terminal market size of custom wardrobes is 50 billion yuan, It is expected to grow at a compound growth rate of about 20%.

After the penetration rate of custom cabinets exceeds 70%, whole-house customization will be the focus

The rise of custom furniture was initially concentrated in the fields of custom cabinets and custom wardrobes. With the improvement of the production technology of furniture enterprises and the maturity of Chinese residents' concept of furniture consumption, customized furniture has gradually expanded to the whole-house furniture field such as bedrooms, study rooms, living rooms, dining rooms and kitchens. The customized model is a win-win business model. For consumers, it has the advantages of personalized design, high space utilization, and full consideration of the demands of the home environment, which is very attractive; Said that it reduces the inventory of the enterprise, improves the profitability and anti-risk ability of the enterprise; at the same time, the customized model is conducive to the realization of on-demand production in the whole industry, effectively avoiding the problem of overcapacity in the industry, reducing wood waste, and being conducive to environmental protection. social benefits. Therefore, to a certain extent, the transformation of some small and medium-sized traditional furniture enterprises to customized furniture is the key point to grasp the trend of the furniture industry. The realization of the customization of whole-house furniture is the development direction of the customized furniture industry, but the customization of whole-house furniture is important to the information technology strength of enterprises. , process technology strength, flexible production capacity, etc. also have high requirements.

Why does the market share of first- and second-tier customized furniture brands only account for more than 30 billion?

A change of thinking and cognition, the national custom furniture market is so large, then the remaining more than 70 billion, who will have even more market share in the future? A more realistic and bolder speculation:

①: It is beyond the reach of the whip, and the territory of China is huge. Custom furniture has a very high demand for localized services. The super-long service cycle of some brands such as first- and second-tier brands is unbearable for customers.

②: The country's policy on commercial housing requires precise integration, which greatly reduces the living space of decoration companies and the space of individual carpenters to decorate households. At the same time, the state attaches great importance to environmental protection, and some informal small furniture workshops will be further suppressed. Who will take over the remaining 70 billion-plus custom furniture market? - Localized furniture factories.

Faced with the upgrading of younger and personalized furniture demands, finished furniture factories have to transform into the customized furniture market one after another, trying to open up the sky with customized furniture. However, in the face of some first-line customized furniture brands that are constantly listed, many small and medium-sized customized furniture factories suddenly feel that the "road" is difficult. In the face of the first-line customized furniture companies with strong funds, the overwhelming advertising seems to be regardless of the cost, many small and medium-sized enterprises bosses are gloomy. However, looking back at the current market share of custom furniture that has not been leveraged by first-line brands, combined with some regional furniture factories that use Internet thinking to do (PS: refers to the C2M model, through online drainage to factories Realize a new model of factory-to-customer direct sales, a new way for panel custom furniture factories). The future is not as difficult and bleak as many SMEs think.